A Principal-led design Studio
Miss Alice Designs approaches interiors as an expression of intentional living, grounded in the belief that true luxury lies in how a space nurtures authenticity. Through a studied balance of technical precision and artistry, we create spaces that feel quietly empowering and invite you to slow down, connect, and feel at home with yourself.
Our studio takes on a limited number of full-service projects each year. This allows for focused attention, thoughtful collaboration, and a level of involvement that supports both the creative and technical demands of complex residential work.
Crafting Interiors that Evoke a Sense of Sanctuary and Connection.
The Story Behind
Alice Chiu
Principal & Founder
Miss Alice Designs
Alice believes a home should be a place of calm, a retreat from the outside world, designed to restore and inspire. Her approach to interiors is rooted in thoughtful simplicity, where every element is intentional, balancing refinement with warmth.
Alice’s path to design wasn’t linear. Raised in the San Francisco Bay Area, she was drawn to the arts from an early age, but initially pursued engineering at UC Davis, later working as an operations manager in Silicon Valley. Yet, despite professional success, she craved creativity. While keeping her full-time role, she enrolled in the San Francisco Academy of Art University, earning a degree in Interior Architecture and Design. In 2012, she left the corporate world behind, stepping into interior design full-time.
Her technical background, problem-solving mindset, and intuitive design sensibility proved to be a natural fit. After gaining experience at two high-end design firms, she launched Miss Alice Designs in 2014; bringing her signature blend of refined simplicity and understated luxury to homes across the San Francisco Bay Area.
More than a designer, Alice is a collaborator and trusted guide. She creates spaces that reflect her clients on a deeper level, understanding not just their aesthetic, but how they move through life. With an intuitive ability to recognize what brings people joy and what holds them back, she crafts interiors that feel at ease, yet profoundly personal.
When she’s not designing, you’ll find Alice traveling, immersed in nature, swimming, or giving back through her work with SF SPCA and Habitat for Humanity, helping build homes for those in need.
What grounds our work
Holistic Cohesion
Every element relates to the whole
measured design
Synergy between technicality + creativity
The human element
Guided by empathy and personal truth
Subtle refinement
Luxury that lives in what’s felt, not flaunted.
Architectural Sensibility
Calm through structure and composition
Textural harmony
Rhythmic dialogue of color and material
Every project begins with curiosity…
how you move through your day, what restores you, & the relationship you long to have with your surroundings.
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